White gold wedding rings are more exclusive

But what role does palladium play in white gold wedding rings? 24K gold has a beautiful yellow color and in its pure form is not suitable for making wedding rings. That's why we make an alloy (14K, 18K) that is unique for every goldsmith. For about ten years now, nickel, at the VdB&VR goldsmith's factory, has made way for the noble palladium, that gives yellow gold a whiter colour. At VdB&VR there is a considerable amount of palladium (15%) in the white gold alloy, making the white gold wedding rings more exclusive and more expensive than yellow gold and rose gold wedding rings. With a 18K white gold wedding ring, you really wear the most noble gold around your finger. 

The newspaper 'De Tijd' (BE) writes on 29/10/2019 that palladium benefits from production shortages and that supply cannot keep up with demand. Palladium is widely purchased by the manufacturers of electric cars and is also used in catalysts for petrol cars.